Biotechnology
Challenge
Account representatives to healthcare systems, individual hospitals, and private laboratories found it challenging
to stay in front of their decision makers on a monthly basis to demonstrate new products.
Execution
"Just a moment’s break," a three-part leave behind series was developed for the representatives to hand deliver at
each visit. Campaign keyed in on working mother insights and resonated well with customers.
Results
Promotion was a great conversation starter with customers, driving increased brand loyalty and repeat sales.
Our promise: on-time, on-budget, on-strategy