Creative
Challenge
To increase standard response rate and boost attendance at a "Lunch and Learn" type event for prospective clients.
Execution
Packaged as a small direct mail kit, the piece contained an invitation, Tex-Mex Guide and small gift. The combination
of these three elements set the stage for the "Tex Mex Chow Down Throw Down Wednesday." The Tex Mex Guide included Bull-riding
Basics, How to Line Dance like a saloon regular, and a list of classic western movies to prepare them for the exciting event.
Results
The invitation yielded an overwhelming 30% invitee attendance, each arriving with anticipation of a great time and presentation.
Our promise: on-time, on-budget, on-strategy