Event Marketing
Challenge
To educate and engage Laundromat customers by creating a party atmosphere in-store.
Execution
Every party needs favors. PEP worked as liaison between the brand and multiple vendors, soliciting costs
for premiums, print, and event planning staff. In addition to managing a complex timeline, PEP
ensured that brand equity remained consistent across all aspects of the project.
Results
PEPConnect™ provided key measurements of the program, including brand feedback, cost savings, and timing,
all in one centralized dataset. PEP also shared with all affiliates the key educational outcomes derived
from the test events..
Our promise: on-time, on-budget, on-strategy