Sampling/Sweepstakes
Challenge
To reach mothers of babies by increasing product trial use and awareness, while encouraging
them to register on an interactive website.
To capture data and reward moms with future promotional items.
Execution
Managed the year long sampling and sweepstakes promotion while supervising the design agency, production house, printers,
secondary packager, fulfillment vendor, sampling company and sweepstakes house. This promotion required
multiple timelines, budgets and project specifications to ensure a successful promotion for the client. By tracking
all the promotional developments with the help of our proprietary Web-based project management tool, PEP achieved the
client’s goals for the promotion.
Results
PEP successfully reached the forecasted and targeted consumers over the year-long project while delivering a
multi-promotional program on time, on budget and on spec. In addition, the client enjoyed a significant cost
savings due to the efficiency of our execution.
Our promise: on-time, on-budget, on-strategy