Promotion Execution Partners, a Cincinnati-based marketing and promotions agency, just reached its latest milestone – managing $1 billion in promotional spend. This milestone was reached not only through PEP’s ability to grow its business, but also because its savvy Fortune 500 clients have increased marketing spending in response to the economic downturn.
During the company’s five-year history, PEP has developed best practices while managing more than 6,000 promotions. “Managing $1 billion in promotional spend, combined with our systems and expertise for improving processes, has allowed us to create arguably the most efficient and effective process for promotion management in the market,” PEP President Dave Kroeger said.
PEP’s expertise in project management saves clients’ resources and time. This increases speed to market and marketing dollars available for initiatives that support value-added messaging, coupons and price point communication, which are essential to success in the current economic climate.
As marketers look to cut costs and spend smart, PEP has become an obvious solution with its proven ability to find savings and track these instances in its trademarked web application PEPConnect™. The tool allows PEP and its clients to track and access 24/7 timelines, budgets, cost savings and return on investment as a valuable historical and day-to-day resource.
Market trends and PEP’s quality of service have propelled the company’s growth from seven employees at its founding in 2004 to more than 70 today as one of the Business Courier’s 2009 55 fastest-growing companies in Cincinnati. PEP’s success in selling savings is the silver lining in a cloud of financial set backs.
ABOUT PROMOTION EXECUTION PARTNERS
Promotion Execution Partners (PEP) is a Cincinnati-based company that provides strategy, creative, project management, and measurement for its clients in healthcare, CPG, franchise food, financial, and business-to-business markets. Started in 2004, PEP, through its principals, provides over 40 years experience and a track record of meeting project management performance goals and exceeding client expectations. With a staff of over 70 and five offices nationwide, PEP brings not only proven, innovative approaches to promotion execution management but as a MBE, also helps companies who have adopted supplier diversity initiatives meet their tier one spending objectives. For more information about PEP visit http://www.peppromotions.com.
SOURCE: Promotion Execution Partners, 2009