Sweepstakes: pep Impact

Sweepstakes: pep Impact

Challenge
To drive significant savings in the sweepstakes/contests spend category while maintaining quality and managing risk.

Execution
pep assumed responsibility for all facets of procuring and managing sweepstakes, including rules facilitation, prize procurement and fulfillment, microsite hosting and development and more.  Over the course of a multi-year partnership with the client, pep was able to improve efficiency and drive significant savings by: capturing rogue spend and implementing processes to drive consistency in both the sourcing and execution, implementing templated solutions requiring minimal brand input, and leveraging scale and crafting intervention cost savings recommendations at the project level through deep understanding of the category and supply base.

Results
pep delivered 50% savings on the over all spend over the course of 5 years!

  • Able to achieve significant and sustainable savings, with each year seeing a significant cost decrease