WPP + pep Impact

WPP + pep Impact

To increase functionality and mitigate client risk by bringing standardization to Red Fuse’s sweepstakes activations for the client.

Red Fuse had historically managed sweepstakes in-house. They recognized that the executional complexity of sweepstakes with the client would require additional expertise. They engaged pep as a consultative partner for tactical recommendations and campaign execution.

Red Fuse's Role:

  • Acting as the primary point of contact for the client, including approving all costs and issuing POs to pep
  • Collaborating with the client to develop a strategy to drive customer acquisition
  • Determining creative direction while aligning sweepstakes with the client’s messaging platform
  • Working with the client to determine activation tactics and marketing mix to drive traffic and sweepstakes engagement
  • Designing sweepstakes microsite as well as all activation tactics and supporting materials
  • Approving prize offerings, values, winner frequency,  and  delivering all free product coupon prizes to pep for fulfillmen

pep's Role:

  • Coordinating all supplier partners and providing accountability through the entire process
  • Presenting various options to the client and showcasing best practices to help refine strategy
  • Providing cost efficiencies such as utilizing template options and consolidating weekly drawings
  • Developing rules, ensuring legal/regulatory compliance and offering legal counsel by reviewing all creative materials
  • Programming HTML and implementation of technology for sweepstakes microsite
  • Ongoing administration including winner selection and qualification, prize fulfillment, and weekly reporting

Red Fuse delivered best-in-class strategy, messaging and creative
pep ensured efficient execution, cost optimization and legal/regulatory

Red Fuse and pep delivered:

  • comprehensive sweeps support designed specifically to meet clients objectives
  • 3 unique sweepstakes and instant win game activations in year 1
    • To date, each has out-performed prior years' sweeps, with entries and opt-ins well above industry benchmarks