To utilize influencers in the market to drive consumers to try a new product before knowing exactly what it is.
pep handled end-to-end management of the direct to consumer experience & fulfillment for biggest launch in 3+ years, including: developing and managing the eCommerce website (including payment processing and adhering to legal/policies), email campaigns, package creation, and providing 200 influencers with an unbranded sample of the new product to generate pre-launch buzz on Facebook, Twitter and Instagram.
- 100% PII compliance throughout the execution
- 24% in package cost savings vs. the market rate by sourcing with pep
- Increased speed to market by 2 weeks