Direct to Consumer: pep Impact

Direct to Consumer: pep Impact

Challenge
To utilize influencers in the market to drive consumers to try a new product before knowing exactly what it is.

Execution
pep handled end-to-end management of the direct to consumer experience & fulfillment for biggest  launch in 3+ years, including: developing and managing the eCommerce website  (including payment processing and adhering to legal/policies), email campaigns,  package creation, and providing 200 influencers with an unbranded sample of the  new product to generate pre-launch buzz on Facebook, Twitter and Instagram.

Results

  • 100% PII compliance throughout the execution
  • 24% in package cost savings vs. the market rate by sourcing with pep
  • Increased speed to market by 2 weeks