Challenge
To assist the brand team in planning and executing a 6.5MM+ sample distribution initiative across digital platforms & at consumer point-of-use (home) to convert competitive buyers.
Execution
Consumers purchase clothing from relevant online retailers & receive a surprise multi-brand sample bundle along with their purchased inventory. pep identified 9 specific eRetailers that align with brand targeting criteria, sourced & oversaw digital supplier to run sweepstakes survey, facilitated communication between digital, sampling, & print vendors in the development, testing, and transfer of unique verifying codes necessary for survey results, recommended utilization of HTML template for cost savings, managed the creation of all survey pages including surveys by brand, qualification page, and thank you page, and managed sourcing and fulfillment of prizes.
Results
$1 MM overall savings and $426,000 hard savings established
- Increased conversion rate
- Increased total purchase intent