To be the strategic partner that oversees the artwork cycle and approval process that had become a timely bottleneck for promotional marketing initiatives.
pep was called upon to facilitate and maintain the brand’s artwork processes. pep implemented best practices including reviewing artwork prior to submission in order to ensure trademark and legal entity accuracy, facilitating cross-functional alignment and maintaining timelines, and acting as the centralized point-of-contact for the artwork management process to expedite approvals and streamline production.
- By streamlining the inherent complexity that is built into the process of delivering key programs, pop has become an indispensable partner ensuring the artwork timeliness and strategy expectations are successfully achieved.
- pep’s process improvements and ongoing management have led to a reduction in approval cycle time from 18 days to 11 days and an increase in on-time approvals from 60% to 90%.