To increase brand cartridge sales by executing a NFL instant win game utilizing scratch off in-pack coupons.
pep managed: production and delivery of leaflets included in brand’s razor cartridge packs, coordination of promotion via in-store displays and all social channels, rule development and implementation, procurement and fulfillment of 540+ tangible prizes, and produced the official “The Best a Fan Can Get” game piece printed on the promotional insert packed inside the brand’s razor cartridges.
- Pep managed & fulfilled 541 prize packages
- Produced and delivered <4MM offer inserts over 4 versions
- Overall buzz and excitement exceeded expectations
- Positive feedback and social media engagement from winners